Dineout launches chic GIRF 2019 #MonthOfMore campaign

Dineout is back with the third edition of the Great Indian Restaurant Festival offering Flat 50% off deals at 6000+ restaurants. Aimed at the urban millennial, the campaign highlights how customers would want to eat more when they save more at India’s largest and most awaited food festival.

Conceptualised by the creative agency Animal along with the Dineout marketing team, the campaign’s brand film showcases montages of individuals indulging in more food and more happiness in a dramatic yet romanticising way. This film awakens the foodie in you, to eat at restaurants like no one’s watching. The visual treatment used is differentiated and clutter breaking to establish the month of more, where everything is extravagant, from the way people are dining out, to the discounts and to the savings they can avail.

The ‘MonthOfMore’ campaign is live for the entire month of February on ATL, TV, digital & social media across 11 cities.

Ankit Mehrotra, Founder & CEO, Dineout, said, “February is a month of fun & frolic, and we wanted to make it even more special for foodies across the country. At Dineout, we believe the only thing better than your favourite food is more of it at half the price. This led us to our GIRF theme for the year - the ‘MonthOfMore’. We have gone out of our way to ensure foodies are able to get more food, avail more savings and experience more happiness with the most lucrative restaurant promotions & bank offers, and we invite them to indulge in a month of lavish binge eating.”

Kunel Gaur, Founder and Creative Director at Animal, said, "Dineout’s Great Indian Restaurant Festival is a nationwide phenomenon. So when Dineout approached us to take it to the next level, we knew we had to do more than just promoting great offers on dining out. We had to highlight the experience itself, which is how we came up with the idea of glorifying February as the #MonthOfMore. We’re ecstatic to see it come to life so beautifully across print, film, and social, it looks and sounds stunning, and we’re very happy with the outcome."

The Film:

Credits:

Salman Noor, Bhagyashree Rewatkar, Abhijeet Bhattacharya, Tushar Sablok.

Director : Vikas Maurya

Creative Director : Kunel Gaur / Sharon Borgoyary

Copywriter : Prakhar Khandelwal / Devika Sahni / Aniket Bhandari

Art Director : Samya Ghosh / Naveed Hussein

Animation : Pranay Patwardhan / Vishank Kumar

Account Manager : Anindita Biswas

Graphic Designer : Bobby Kiroula

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