Brandwitty and CanisHub to help brands better user experience

Brandwitty, a performance-based digital marketing agency, and CanisHub, a company providing machine learning based omni-channel personalisation engine and marketing automation, have partnered to help brands better their user experience using advanced technologies.

Marketers can leverage Brandwitty's performance-based acquisition strategies combined with CanisHub's machine learning-based engagement matrix to increase the retention and repeat rate of brands.

Abhiraj Gupta

Abhiraj Gupta, Co-Founder, Brandwitty, with vast experience in BFSI industry, feels that brands today need more than advertisement; they need to feel important and understood. He said, "If you look at the statistics of online consumers, 57% of consumers are willing to share personal data in exchange for personalised offers or discounts. Similarly, 62% of consumers expect brands to give personalise experience and products that they would want to buy. That is another reason why brands like Amazon and Flipkart are doing so well. They know exactly what to push and at what time. With the help of technology, we will be able to cover the 360 degree spectrum of digital transformation.”

Piyush Murli Agarwal

Piyush Murli Agarwal, Co-Founder, CanisHub, with more than 15 years of experience in the technology industry, said, “Understanding your customers and their behaviour will bring brands closer to their customer loyalty. With so much data and technology available, it is important for every brand to not just promote their products blindly but also to understand how customer perceive their products and longetivity of customer lifecycle. At CanisHub, we strive to bring data to life with meaningful insights and personalisation based on every consumer behaviour.”

With just one year of operation, CanisHub has influenced 1m of revenue and has influenced 20% of conversions sessions throughout different brands.

Brand marketers can leverage the data science and technology with performance-based marketing strategies as one suite of service at Brandwitty. "We are planning to expand our reach to new markets and serious customers who are interested in long-term growth plans and I believe that this and other coming partnership will help us achieve this goal," said Nikhil Agarwal, Co-Founder, Brandwitty.

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