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Bajaj Allianz General Insurance unveils brand identity ‘Caringly Yours’ on Valentine’s Day

The brand has put a hoarding at high-traffic vantage location in Pune, expressing the tag line in the formation of 1,500 real helmets. The objective is to pass on the message that ‘If you love, show care by wearing helmets’

Bajaj Allianz General Insurance, the general insurance company, has unveiled its new brand identity, ‘Caringly Yours’, in an innovative hoarding at high-traffic vantage location in Pune. The hoarding expresses the tag line in the formation of around 1500 actual helmets.

The objective behind adopting such an interesting way of launching its tagline is to pass on the message to people on Valentine’s Day that ‘If you love, show care by wearing helmets’, which not only ensure rider’s safety but also peace of mind for their loved ones.

Sanjiv Bajaj, Chairman, Bajaj Allianz General Insurance; Tapan Singhel, MD and CEO, Bajaj Allianz General Insurance unveiled the hoarding in the presence of K Venkatesham, Commissioner of Police, Pune City and actress Radhika Apte, encouraging the people to ride safely.

With the new identity, the company aims to reposition itself in the minds of Indian consumers as a brand that protects and cares in great detail about all their financial worries around their most prized possessions —health, home and content, vehicles, businesses, etc.

The underlying philosophy of the brand with this new identity is the belief that no one should compromise on their day-to-day happiness because their problems aren’t being met with adequate solutions. Since most of the worries stem from a financial standpoint, the brand envisions to be there as ‘Caringly Yours’ for all its customers by creating ecosystems that protect them against all such everyday worries and problems.

Highlighting the new brand objective, Tapan Singhel, MD and CEO, Bajaj Allianz General Insurance, said, “At Bajaj Allianz General Insurance, our philosophy has always been to work towards addressing the worries of people in whichever manner possible and being there with them when they need us. We felt that caring about the customers is taken for granted many a times and yet should be the backbone of any service industry. Be it care at the stage of consideration, purchase, experience, claim or renewal, with ‘Caringly Yours’, our intention is to make insurance a seamless part of customers’ lives where they will be able to relate their everyday worries to the product and allied services that we will be able to provide. We aim not just to take our service to the next level, but also to provide the best customer experience at every touch point.”

Speaking about the brand transition, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz General Insurance, said, “The refreshed brand transformation reflects on our commitment towards solving customers’ worries through our proactive solutions. Humanising the brand further, it embodies our values of care, agility and innovative. As a leader of the category, we aim to transcend the general insurance category from transactional to emotionally engaging.”

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