ABP Asmita launches Pradhanmantri series for Gujarati viewers

ABP News has launched its ‘Pradhanmantri’ series for its Gujarati viewers from January 26. The 26-episode series is telecast daily from 10pm to 11pm. The show being hosted by Gujarati and Hindi actor Anang Desai chronicles India’s history from 1947 to the present day.

The show consists of two special episodes on Narendra Modi, which will narrate his story of becoming the Prime Minister of the world’s largest democracy.

Launched in July 2013, ABP News’ Pradhanmantri showcased the actions and accounts of Indian Prime Ministers. Initially conceptualised for 23 episodes, Pradhanmantri was extended to 26 episodes with the last episode being aired on January 4, 2014. The series won over the hearts and minds of the people of the country.

Avinash Pandey

Avinash Pandey, CEO, ABP News Network, said, “Pradhanmantri is an Indian television political documentary with an all-new storytelling format. It is a unique attempt to present the changes in the country during the tenures of 13 prime ministers in the last 65 years of its history. Keeping in mind the Lok Sabha elections round the corner, viewers’ interest in politics and its history is at all-time high across the country. Considering ABP Asmita is known to be an aggressive and innovative Gujarati channel, we are now launching this landmark series of Hindi for its Gujarati viewers.”

He added, “This series shows the history of independent India with an in-depth portrayal of the issues, events and individuals who shaped our country into its transformation. It also projects the decisions taken during the PM’s stints, which changed the history of Indian politics.”

ABP Asmita has carved out a niche for itself offering in-depth news insights and coverage, creating top-of-the-mind recall in Gujarati-speaking markets.

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