91mobiles hires Prajwalita Borah as AVP, Marketing and Business Development

Gadget discovery website 91mobiles.com has appointed Prajwalita Borah as AVP, Marketing and Business Development. She has earlier worked with Snapdeal, CEB (now Gartner) and McKinsey & Company and has over 10 years of experience in marketing and content.

At Snapdeal, Borah was heading B2B communication and was responsible for managing the brand voice of the company across seller touch points. Her role required her to drive communication campaigns across seller segments for key sales opportunities, with a strong focus on bottom line. She played a focal role in driving awareness and uptake of Snapdeal’s seller ads platform through focused communication programmes and internet marketing.

At 91mobiles, Borah will work with Nitin Mathur, Co-founder, 91mobiles, to execute marketing programmes that will help drive competitive advantage for 91mobiles.com. Her key responsibility as an Assistant Vice-President at the company will include helping brands and the advertising and media fraternity appreciate the unique value and insights that 91mobiles bring to the table vis-a-vis its competitors. Borah will also contribute actively in establishing 91mobiles as the most preferred site for gadget enthusiasts.

Mathur said, “We are thrilled about Prajwalita joining us at 91mobiles as an AVP. With her extensive experience in communications and marketing, we are confident that her contribution will be pivotal in building our brand for our consumers and the advertising fraternity.”

Borah said, “I’m excited to be a part of an organisation that is redefining how users research and identify the right gadgets for their needs. I look forward to working with the team and making 91mobiles the go-to site for all smartphone decisions.”

Headquartered in Gurgaon, 91mobiles started its operations in 2012 with a vision to build a media-tech company, enabling advertisers and consumers to take smarter decisions. It is a platform that caters to tech-savvy online users, helping them with in-depth review and pre-purchase research in the smartphone space, and is currently used by over 8 million people every month.

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