After launching its brand campaign Dil Se Desi in APAC, MENA region and Africa, Zee5 has rolled out a customised campaign ‘Share the Love’ for the neighbouring markets of Pakistan and Bangladesh.
Crafted by Zee5 with Publicis Capital, the platform had launched the brand campaign Dil Se Desi across 190+ countries for three months. With this specialised campaign, the platform aims to focus on specific priority markets.
Exuding the playfulness and pep of #DilSeDesi, the campaign #ShareTheLove is themed around the similarities that we share with Pakistan and Bangladesh in terms of our culture, food and, of course, our entertainment.
The platform chose these markets as Zee5 features a bouquet of content that resonates with audiences in these markets. The bouquet includes Hindi and Bengali original shows like Rangbaaz, Kaali and the upcoming Sharate Aaj, original movies like Aranyadeb and Tigers as well as digital premieres like Namaste England and Praktan.
Amit Goenka, CEO, Zee International and Z5 Global, said, “Indian content, especially our TV shows, movies and music, gets tremendous love across the globe, and especially so from the sub-continent due to the relatability. We are glad to announce our availability in Bangladesh and Pakistan with our new campaign #ShareTheLove and we look forward to getting a tremendous response from these markets.”
“Good content transcends borders and especially so with Pakistan and Bangladesh, where there is so much shared context of culture and language. This high energy TVC captures our innate similarities and showcases the content that we all love to watch, which is now available on Zee5. With this message at its core, #ShareTheLove is sure to resonate beautifully with audiences in these markets,” said Archana Anand, Chief Business Officer, Zee5 Global.
Zee5 offers 1,00,000 hours of Indian movies, TV shows, cine plays, music, videos and a slew of exclusive originals, across 12 languages — English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. It also offers 60+ popular live TV channels.