Take an hour out in the day to do things you love and leave food to Swiggy
Conceptualised by Dentsu Webchutney, the campaign is anchored around a film that shows a little pup who is making the most of his human's one hour. The second is a unique microsite where the pup gives fun suggestions on how to use that additional hour
Food delivery platform Swiggy is telling people how it can help them save one hour in the day and what to do with it and partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, for its latest campaign #OneHourMore.
In the film, Swiggy’s cute little pup Coco shows us that on days when we want an extra hour and choose to leave the food to someone else, there is always Swiggy.
The routine that most of us live with doesn’t really allow us the time to do the things we love or want to try. Our ‘to do’ lists override our ‘would love to do’ lists. Through this campaign, Swiggy is plating out the different things one can do with their 'One hour more' — right from learning a new language, to practising a long-lost hobby, to playing with their pet.
Ashish Lingamneni
Ashish Lingamneni, AVP, Marketing at Swiggy, said, “With our hectic schedules and lifestyle, urban Indians are often left struggling to find the time to do the things we love. With the #OneHourMore campaign, we’re channelling a very common thought among all of us — what would I do if I could get a little more time on my hands? As everyday food ordering becomes increasingly common among Indians, Coco, the little pup, gives us relatable options we can choose to spend our time on, leaving getting a meal on the table to Swiggy.”
The campaign is anchored around two key assets. A film that shows a jumpy little pup that is making the most of his human’s one hour in the kitchen, with a slightly disastrous but comical consequence. In the second, a unique microsite www.onehourmore.in, where he gives you tons of fun suggestions on how to use that additional hour. When you find a good tip from Coco, the website even allows you to add it to your calendar instantly, so you actually get around to doing it.
Ninad Gawhankar
“With the One Hour More films and microsite, we took a creative spin on the cliché of ‘a dog’s life’, to show that, if you really get down to it, there are ways to take an hour out in the day to do the things you love,” said Ninad Gawhankar, Associate Creative Director at Dentsu Webchutney, Bangalore.
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