After launching India’s first Telugu sports channel, Star Sports is expanding its regional sports channel repertoire in the Kannada market. The network has launched the country’s first dedicated Kannada sports channel, Star Sports 1 Kannada.
Star Sports1 Kannada aims to celebrate the spirit of the Kannada culture with unique, engaging and viewer-centric offering for the southern state. The channel aims to provide fans with region-specific quality sports content, allowing them to connect with their heroes.
With its strong line-up of sports properties, the newly launched channel will air live events such as Bengaluru Bulls’ panga in the Vivo Pro Kabaddi Season 6 finals as they eye their first-ever Vivo PKL trophy. The fans can also enjoy Karnataka’s domestic cricket matches, Hero Indian Super League, Premier Badminton League, upcoming AFC Asian Cup UAE 2019, Khelo India Youth Games, Vivo IPL and a host of other sporting events being broadcast in Kannada throughout the year.
A Star India spokesperson said, “Sports is more engaging, enjoyable and thrilling, when it is watched in a language one speaks. Our strong presence in Karnataka has helped us understand how Kannadiga sports fans like to consume sports content. Kannadigas possess an inherent sporting quality of resilience and an undying desire to always win. Star Sports 1 Kannada, with its extensive line-up of popular sports content, is a resolute step towards bringing these Kannadiga fans closer to their favourite games and heroes.”
A promo campaign was launched to support the launch of Star Sports 1 Kannada. The promo focuses on watching sport in own language, and the determination and the never-say-die attitude of a Kannadiga.
Earlier in 2017, the network had successfully launched its regional sports channel Star Sports1 Tamil followed by Star Sports1 Telugu in 2018. The network is also planning to launch the channels in Bengali, Marathi and Malayalam, when they get licences.