Advertising and branding veteran Sourabh Mishra and legal expert Indranil Banerjee have merged their practices to launch Azendor Consulting, a consultancy firm that will offer its services to companies across business verticals — beginning with branding and legal. Other business verticals such as business consulting, finance and human resources will be added soon.
With both bringing over two decades of experience each in the branding and legal space, Azendor’s team strives to follow in their footsteps and take the firm forward. Mishra, an advertising and branding veteran with over 25 years of experience, has worked as Chief Strategy Officer at advertising agencies like Saatchi & Saatchi India, TBWA\India, Everest and Bates CHI & Partners India. Additionally, he held senior planning roles at Ogilvy, McCann Erickson and Contract. Mishra has also worked as a brand strategist at BPL Telecom and Reliance Capital. Before merging his practice with Azendor, he was servicing clients as Sourabh Mishra Brand Consulting for about three years.
Leading the legal consulting vertical at Azendor is Indranil Banerjee, a business lawyer who’s worked in the field for more than 20 years. Playing a key role in law firms, he has represented a wide range of domestic and international clients. In the corporate sector, he has held leadership roles in the legal function at Star India and DEN Networks. Before merging his practice with Azendor, Banerjee was servicing clients as Indus Lexus for about nine years.
Mishra, Managing Partner, Branding, said, “Azendor has been created to help our clients perform to the best of their capabilities in the space where they wish to excel in and aim to be market leaders. Clients need the best, top-in-class professionals to drive even the non-core aspects of their business, so that they can focus their own efforts on strengthening their core competencies. Clients across industries and size have repeatedly articulated this need. And with not enough good options available, we aim to fill this gap with Azendor. The Branding vertical specifically recognises the fact that business leaders today see their brand at the heart of everything that their business does. Azendor’s framework and collaborative network model ensures that every client of ours gets the best talent put together in a bespoke team for their requirement.”
Speaking about the new journey, Banerjee, Managing Partner, Legal, said, “The name ‘Azendor’ has been derived from ‘ascender’, which in mountaineering is a device that helps climbers ascend steep slopes safely. That is an apt metaphor for what we do — help our clients focus on the climb by taking away the important but non-core business functions that impedes their ascent. Azendor, through our Legal consultancy services, will enable our clients maintain equilibrium between their corporate goals and their legal necessities.”
While Sourabh Mishra Brand Consulting has worked on branding projects for clients like Fractal Analytics, Stellar Value Chain, Magic Bus, Reliance and Sterlite Power; Indus Lexus has provided legal services to clients like Sun TV, Tata Sky, Turner, Viacom18, and Zee Television.