Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit. He was previously the National head of Planning at Orchard Advertising, based in Bangalore.
An alumnus of SRCC and MICA, Srivastava has explored the domain of strategy from various perspectives. As a communication planner in agencies like DDB, McCann and Leo Burnett; as a strategy consultant when he co-founded Water Consulting (now Interbrand India); and as an experienced strategist when he led the function for SapientNitro in India.
Srivastava believes in solutions that are powered by creativity and his portfolio also reflects this belief and diversity of experience - with workÂ for brands like Amazon, Saffola, Thums Up, Limca; digital acts for British Airways, Nestle, Grants Whisky or even digital transformation programs for clients like the Taj Group of Hotels. His work has been awarded multiple times at the Effies (including the Grand Effie), APAC Effies, WARC andÂ features in the Facebook India case study playbook.
Kapil Arora, President, Ogilvy North, said,Â âGetting a multi-faceted planning lead like Rohitash on board, is in line with the One-Ogilvy approach to building brands, with strategic planning stringing together our channel-agnostic thinking and solutions. Iâm looking forward to working with Rohitash in our Gurugram office, as he brings in an infectious energy, an envious track record and our shared passion for the creative product, as a means to deliver on client business objectives.â
Prem Narayan, Ogilvy India Planning lead, said, âClients today are looking for a seamless end to end marketing solutions. An ideal strategic planner needs to have core brand building skills to craft big culture shaping brand ideas andÂ have a sharp understanding of new media, data and technology to create great brand experiences.Â In Rohitash, we have someone who straddles both brilliantly. What I found refreshing in him is his ability to 'simplify', in a marketing world that is getting rather complicated.Â Above all, he is a happy person who we feel will build a happy culture. That is very important for us at Ogilvy.â
On his part, Srivastava sees his move to OgilvyÂ as an opportunity to further unleash the potential of its impressive portfolio of clients. He said, âEven before I started a conversation with Ogilvy, I was aware that they have a huge leverage with clients, a great culture and some of the best talent in the country. What I wasn't prepared for, was to meet a bunch of people who were unanimously obsessed about just one thing - their product. I am excited to be part of this team and my ambition for Ogilvy North is to build a cutting edge strategy team that further sharpens the work and leads to client solutions that help build business.â