The Ministry of Information and Broadcasting (MIB), on January 24, released an advisory saying that as per Advertising Standards Council of India (ASCI) codes, broadcasters need to carry a scroller in support of self-regulation for grievance against objectionable advertisements.
The advisory mentions, âAll programmes and advertisements telecast on TV channels, transmitted/ retransmitted through the cable TV network, are required to adhere to the Programme and Advertising Codes prescribed under the Cable Television Networks (Regulation) Act, 1995 and rules framed thereunder. Attention of TV channels is invited to Rule 7(9) of the Cable Television Networks Rules, 1994 which states that âNo advertisement which violates the Code for self-regulation in advertising, as adopted by the Advertising Standards Council of lndia (ASCI), Mumbai for public exhibition in lndia, from time to time shall be carried in the cable serviceâ.â
âIn order to create mass consumer awareness about the self-regulatory mechanism of ASCI and for immediate and effective steps towards this goal, all TV channels are hereby advised to run a scroller as follows: Objectionable ads? Complain to The Advertising Standards Council of lndia (ASCI) 7710012345 ascionline.org,â it continues.
The advisory has been issued keeping in mind the ASCI Codes, which calls for the following: