The Interpublic Group (IPG) has announced the launch of its agency LiquidIndia Advertising & Digital Communications to manage the communication needs of start-ups.
LiquidIndia is a marketing and communications agency, fully equipped to cater to the requirements of both mainstream clients and start-ups with its gamut of services.
Vivek Sharma, IPG’s spokesperson, said, “IPG has been mulling over the fact that with the emergence of start-ups, there is a need for a specialised agency model to comply with their specific needs. Start-ups need a whole new partnership model. A partnership model that goes beyond advertising to product and service consultancy as well.”
“With a wonderful team of writers, art directors, audio visual content creators, creative strategists and marketing consultants who will think, create and produce tailor-made brand solutions, IPG hopes to build a varied client portfolio under LiquidIndia,” he added.
Interpublic is a leading organisation of advertising agencies and marketing services companies. Major global brands include Craft, FCB (Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton, MAGNA, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and Weber Shandwick.