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Genesis Burson-Marsteller rebranded as Genesis BCW

The rebranding follows the February 2018 merger of Burson-Marsteller and Cohn & Wolfe to form BCW

Genesis Burson-Marsteller in India has been rebranded as Genesis BCW, effective immediately. The rebranding follows the February 2018 merger of Burson-Marsteller and Cohn & Wolfe to form BCW (Burson Cohn & Wolfe), one of the world’s largest, full-service, global communications agencies.

Prema Sagar

“We are excited to take on the BCW brand proposition as part of our new identity,” said Prema Sagar, Chief Executive Officer & Founder, Genesis BCW. “The respect, credibility and leadership that brand Genesis has established in India will only grow further with the vision, energy and fresh offerings of BCW. We are incredibly excited for this next chapter.”

Founded in 1992 by Sagar, Genesis PR became part of the Burson-Marsteller global network under the WPP Group in 2005 and was rebranded Genesis Burson-Marsteller.

Genesis BCW will continue to be led by Sagar along with newly appointed Managing Director Deepshikha Dharmaraj. Together with the other members of the India Management Team, they will ensure continuity and excellence in the firm’s engagements with its clients, people, industry and community.

“In India, the Genesis brand is synonymous with PR excellence and as an employer of choice for up and coming communicators. The brand will continue to thrive and resonate in our industry as Genesis BCW,” said Matt Stafford, President, Asia-Pacific, BCW, to whom Sagar reports. “Our India team is on a roll. The end of year financial results for 2018 have just been finalized and Genesis BCW achieved its highest annual revenue growth in its 26 years of existence.”

BCW combines Cohn & Wolfe’s expertise in digitally-driven, creative content and integrated communications – across the consumer, healthcare and technology sectors – with Burson-Marsteller’s strength in public affairs, corporate and crisis management, technology and research.

A separate announcement on the formal rebranding of Cohn & Wolfe Six Degrees as Six Degrees BCW will be made soon.


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