McCann Worldgroup India has been named as the Effie India Agency of the Year at the latest edition of “Effie Awards India 2019”. The Advertising Club (TAC) India hosted the event presented by Colors at Taj Lands End, Mumbai, last Friday.
Hindustan Unilever Limited bagged the Effie Client of the Year title while the Grand Effie went to Ogilvy Group for the Fevikwik Campaign — ‘Getting the fixer at home to fix more’.
Speaking on McCann’s spectacular success, Prasoon Joshi, Chairman McCann Asia Pacific and CEO and CCO McCann Worldgroup India, said, “I am extremely delighted and proud of McCann winning the Agency of the Year for the second year in a row at the Effie. These awards reflect the strategic prowess based on our belief of creating meaningful work for the brands, which we have been doing for our clients across all our offices in Delhi, Mumbai and Bangalore. Congratulations to the entire team and specially that of our strategic planners led by Jitender Dabas and hard work of Suraja Kishore, Rajesh Sharma, Prateek Bhardwaj, Kapil Batra, Abhinav Tripathi and leadership support from Alok Lall, Mandeep Sharma and visionary guidance from Partha Sinha.”
Some of the agencies that took home gold are: Redifusion for the campaign ‘The Time traveling truck’ for Tata Motors; The Womb for the campaign Saregama Carvaan; ‘What an Ikea Sirji’ and ‘The world’s longest drive through furniture catalogue’ done by McCann Worldgroup for Ikea got two gold; and McCann Worldgroup for Paytm’s campaign ‘Paytm UPI-How Paytm Beat Paytm’.
DDB Mudra bagged gold for Hotstar’s campaign ‘Ending an era of passive cricket watching’ and for Stayfree’s ‘Breaking down India’s biggest bias with one brand’s belief’. TBWA got the gold for their campaign ‘Blink to speak’. Ogilvy won the gold for Vodafone’s campaign Vodafone Sakhi. FCB Ulka bagged gold for the campaign ‘The Sindoor Khela-No Conditions Apply’ for Times of India.
Vikram Sakhuja, President of The Advertising Club and Chairperson, Effie said, “Effie continues to have a place of pride and eminence in the life of every marketer and advertiser. Winning an Effie is a career milestone and is reflective of the campaign’s innovation, execution efficiency and communication impact. The focus for us at the Effie is to reward and recognise brand stories that have strength of idea and have showcased effectiveness, scalability and contributed significantly to brand and the categories communication and growth agenda.”
Elaborating on the entries, Mitrajit Bhattacharya, Co-Chairperson, Effie, said, “The Effie 2019 has continued to witness significant representation and support from industry leaders and media mavens. The awards this year saw as many as 283 leaders, including 137 clients, 105 planning/ agency heads, 15 media professionals and 26 specialists who were adjudged the awards across Mumbai, Delhi and Bangalore, ensuring inclusivity and substantial category representation. The awards have year on year evolved to include new categories and represent new genres on the basis of changing industry ecosystems, ensuring that the awards continue to stay relevant and pertinent.”
Effie Awards India 2019 continues to epitomise the pinnacle in advertising effectiveness by recognising and rewarding thought leadership showcased by brands and advertisers.