Dentsu Impact, the creative agency from Dentsu Aegis Network, has expanded its recently set-up digital division by adding Carlsberg India’s social mandate to its folio. Dentsu Impact has been the creative partner of Carlsberg India for a few years now.
The agency had recently launched Dentsu Impact Digital, expanding the range of services offered by the agency to its clients. The agency already handles duties for the Roca group, with their brands Parryware and Roca.
Commenting on the partnership, Mahesh Kanchan, VP, Marketing, Carlsberg India, said, “At Carlsberg, we see a huge role for new-age media to drive conversations and engagement with our audience. What better partner to help us do this other than a long-time partner like Dentsu Impact, which has been helping us build the brand in India for a few years now. So, when the agency expanded its services to include digital solutions, the decision to work with them was an easy one for us. We are excited and positive that this association will help take our brand to the next level.”
Speaking about the decision to foray into digital, Amit Wadhwa, President, Dentsu Impact, said, “At Dentsu Impact, we believe that one needs to constantly keep evolving with the times and do whatever is required to bring the best solutions to our clients. We always felt that managing brand synergies becomes challenging when creative and digital duties rest with different partners. And thus, we wanted to offer a holistic solution so we could help brands speak the same language across all mediums.”
Speaking about the Carlsberg business, he added, “We have partnered Carlsberg India for years now and we share an excellent relation with them. Their confidence in our team’s capabilities in terms of brand understanding as well as solutions delivery is something that helped us gain this mandate. We look forward to bringing the Carlsberg wit alive across all mediums.”