Condé Nast International launches 'Vogue Business'

Condé Nast International has launched ‘Vogue Business’, a new business media title offering a global perspective on the fashion, beauty and luxury industries.

Headquartered in London, Vogue Business draws on insights from 29 markets, from China, India to the United States, and taps into Condé Nast International's global network of brands — Vogue, GQ, Glamour and Wired – fashion and luxury experts, industry leaders and business partners.

Vogue Business is operated as a wholly separate entity with an independent editorial team.

Vogue Business fills the gap in the market for industry decision-makers, from start-ups to CEOs. The editorial team covers the critical intersection between fashion and adjacent industries — most notably technology, the driving force of change in the fashion business.

Wolfgang Blau

“In a consolidating media landscape, the launch of a new global title is a rare thing,” said Wolfgang Blau, President of Condé Nast International.

“No one else in the world employs more fashion journalists in more places than we do. Our global network of journalists, digital editors and researchers are immersed in the relevant fashion trends on all inhabited continents, giving the team of Vogue Business access to an unparalleled depth of knowledge, from local design trends to changes in manufacturing, training, technology and distribution,” added Blau.

Alex Kuruvilla

Alex Kuruvilla, Managing Director, Conde Nast India, said, “Vogue Business will provide a much-needed window to the world of fashion and luxury — the Indian fashion and luxury industry will have an opportunity to tap into the unique insights provided by Vogue’s global network of journalists and editors. This truly global platform will provide a detailed insight into trends and technologies that will impact the industry, news updates in the fashion business and in-depth analysis across the fashion world.” 

Vogue Business is edited by Lauren Indvik, a seasoned fashion and business journalist and former Editor-in-Chief of Fashionista.com. For the past two years, she has led the Vogue International news and features team in London, collaborating with Vogue teams globally.

Lauren Indvik

“We take a new global, visual and data-driven approach to journalism," said Indvik, Chief Editor of Vogue Business. “Our journalism is designed for maximum impact and accessibility, making it easy to understand key ideas at a glance, and to enable fashion leaders to make the decisions that will grow and future-proof their businesses and careers.”

When Condé Nast International decided to launch Vogue Business, it began instead with a newsletter, prioritising high engagement with a select audience over total reach.

Vogue Business represents a new way of launching products for Condé Nast. Designed as a global title from its inception, it has been created by applying an incubator model of agile development and constant experimentation together with its beta users in 29 markets.

Ciara Byrne

“Our development methodology has ensured we understand our audience intimately, thanks to in-depth user research and constant reader feedback,” said Ciara Byrne, Director of Business Development at Condé Nast International.

Condé Nast International (CNI) has print and digital brands, including Vogue, Vanity Fair, GQ, Wired, and AD among others. It reaches to more than 240 million consumers across Europe, the Middle East, Asia and Latin America.

CNI operates in China, Japan, Taiwan, India, Russia, Italy, France, Spain, Germany, the UK and Mexico.

Info@BestMediaInfo.com