Colgate adspend up 4.4% in Q3FY19

Colgate-Palmolive (India) Limited has reported 4.38% growth in its adspend during the third quarter of the financial year 2019. In the quarter ended December 31, 2018, the company spent Rs 125.99 crore on advertising compared with Rs 120.7 crore in the corresponding quarter of previous year.

However, the adspend in the third quarter was down 9.32% from Rs 138.94 crore in the previous quarter.

In nine months ended December 31, 2018, the company spent Rs 404.44 crore, up 6.56% from Rs 383.28 crore in the same period of last year.

The FMCG major reported net sales of Rs 1,091.6 crore for the third quarter of the financial year 2018-19, an increase of 6% over the same quarter of the previous year. Reported net profit after tax for the quarter was Rs 192.1 crore, an increase of 13% over the same quarter of the previous year.

Net sales for the nine months ended December 31, 2018 was recorded at Rs 3,285.8 crore, an increase of 7% (excluding GST impact) over the same period of the prior year. Reported net profit was at Rs 578.0 crore, an increase of 19% over the prior period. Excluding the impact of exceptional items, the net profit increased by 13% over the same period of the prior year.

Issam Bachaalani, Managing Director at Colgate-Palmolive (India), said, “Our strong and focussed efforts in the market resulted in a consistent topline growth driven by a healthy volume increase of 7% that led to a steady EBIDTA and NPAT growth. We are focussed on consumer driven innovations and impactful brand experiences through our strong equity advertising and consumer offerings. During the quarter, we not only launched new consumer offerings but also strengthened our brands further in the market.

In the ‘Naturals’ portfolio, our Colgate Vedshakti toothpaste continues to inspire greater consumer confidence. The product is supported by a 360° marketing campaign with a stronger communication featuring leading celebrities like Jyothika and Kajol.

To support the re-launch of India’s largest selling toothpaste and Colgate’s flagship brand - Colgate Strong Teeth, in Q3, we brought alive an evocative consumer communication of 'Daant Banaye Andar se Strong’ (strengthens teeth from within), through 2 TVCs that convey how Colgate Strong Teeth adds natural Calcium to one’s teeth to make them Andar se Strong, one of which features Deepika Padukone.

Colgate Total™ was re-launched with a new Advanced Formula that provides superior protection for problem causing germs not just for your teeth but also for your tongue, cheeks and gums providing Whole Mouth Health.

Developed with nature’s goodness and Palmolive’s expertise, Colgate recently launched Palmolive Facial Bars that are specially designed for face cleansing. They are available in 3 exciting variants – Vitamin C&E, Turmeric & Tamarind and Charcoal.

Guided by our values of teamwork, continuous improvement and caring, we strive consistently to build a future that everyone can smile about.”

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