Big FM has undergone a complete brand revamp with new positioning, new logo and refreshed content. The FM station has transitioned from âSuno Sunao Life Banaoâ to its new tagline 'Dhun Badal Ke Toh Dekho' as the new brand philosophy.
As a part of the repositioning, Big FM launched #IAmNotSorry campaign to celebrate individuals who walked off the beaten path of life and broke social stereotypes. The campaign saw everyone from listeners to celebrities sharing their own life instances of #sochbadlo moments and are not sorry for it. While the radio network encouraged listeners to âthink differentlyâ through this key messaging, it intends to be a thought inspirer and an agent for positive change.
On the brand repositioning Sunil Kumaran, Country Head, Thwink, Big FM, said, âBig FM is evolving with the changing times. With the new positioning, Big FM will play a meaningful, relevant and compelling role in the lives of consumers. It will not just be about entertainment but a brand that has a purpose. With its extensive reach, localised content and credible RJs the brand will play the role of a âthought inspirerâ and an agent of positive change in society. Our new tag line of âDhun Badal Ke Toh Dekhoâ reflects the philosophy that âChanging the world for the better starts with changing your thoughtsâ. If we want real Change, it is important that we are not rigid in our approach and thinking but are open to looking at things from multiple perspectives.â
Sonu Nigam has lent his voice for the inspiring âDhun Badal Ke Toh Dekhoâ song that brings alive the new brand positioning. The audio and video format of the song went live from January 14 on-air and across social media and other assets of the radio network.Â
Realigning the programming to reflect the new positioning, Big FM has refreshed the music promise playing the favourite music tested with the audience besides bringing on board some big names from the radio and entertainment space across all key markets. Vrajesh Hirjee will host 'Mumbai Maska Maar Ke' a fresh perspective on life in Mumbai.Â Some of the iconic shows are evolving with new formats and innovations. ââSuhaana Safar with Annu Kapoor Take 2ââ will witness thought-provoking âdhun badloâ stories from yesteryears.
âYaadon ka Idiot Box with Neelesh Misraââ in its new avatar will feature topical themes and new styles of story-telling. Movie reviews takes a twist with Padma Shri Bhawana Somaaya in a brutally honest movie review show called âGodmother of Reviewsââ and fitness expert Simmi Sakhuja launches âJo Fit Hai, Woh Hit Haiâ a practical and target based fitness regimen. The station will reflect the new positioning in all aspects of its brand and communication.