Indiaâs ace shuttler and former World no. 1 Men's badminton player Kidambi Srikanth signed a 35-crore deal with Asia's premium sports brand Li-Ning. Valued at Rs 35 crore for a period of 4 years, the deal will comprise of sponsorship and equipment supply. Indiaâs only male World No.1 badminton player Srikanth is also the only Indian badminton player to have won 6 Super Series badminton event which no other Indian badminton player has achieved till now.
Li Ning Company Limited is one of the leading sports brand companies in China, mainly providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the LI-Ning brand.
Sunlight Sports Pte Ltd is a multi-national exclusive partner of Li-Ning in India, South East Asia, Australia/New Zealand and also manages world-renowned brands; McDavid, Shock Doctor, Kason and DHS.
Mahender Kapoor, Director, Sunlight Sports Pte Ltd, said, âSrikanth is among the top Badminton players in the world & already the most accomplished Indian Male Badminton player & a World No1 player. Li Ning stands for quality & consistency and Srikanth fits the bill perfectly. We want to play our part in helping Srikanth achieve a lot more going forward.â
Srikanth commented, âI am honoured to be the face of Li Ning in India & globally. I love their products & Iâm really looking forward to stepping on the court with a renewed vigour to accomplish a few more goals that I have set for myself & keep bring laurels for my country.â
Srikanth is exclusively managed by Indiaâs leading sports marketing firm Baseline Ventures which was instrumental in getting the tie-up in place.
Tuhin Mishra, Managing Director, Baseline Ventures, said, âWe were really impressed with the road map & vision of the brand Li Ning for Srikanth & the team handling Li Ning is completely hands-on & dynamic which is so important for a top athlete like Srikanth. We look forward to a great association over the next 4 yearsâÂ
Li-Ning has been supporting the team China, Indonesia, Singapore and Australia for badminton and was the official sponsor of the Indian contingent at the 2018 Asian Games in Jakarta. Li-Ning is also currently Team India's official apparel partner till the 2020 Olympics in Tokyo where Srikanth will be one of the foremost Olympic medal contender hopes for India.