ABP Majha and ABP Ananda will be converted to Free-to-Air (FTA), taking the tally of FTA channels under the banner of ABP News Network to four. ABP News and ABP Asmita were already FTA in nature and with effect from February 8, both ABP Majha and ABP Ananda will be available to the viewers without incurring any extra cost.
Taking the FTA route is a propitious proposition that provides a customer-centric approach and will prove to be beneficial for all stakeholders. This augurs a new era of a more streamlined broadcasting industry that exhibits transparency and equity among players.
Avinash Pandey, CEO, ABP News Network, said, “TRAI’s new regulations are in sync with the paradigm that cater to the concerns of the consumers and will make the industry more transparent and streamlined bolstering the growth. This regulation will prove to be a boon in the long run, heralding greater levels of equilibrium in the industry and among the players. ANN is already the industry leader in the news broadcasting sector and with this meticulous move we will further strengthen our prominence and reach.”