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‘Where there is a will, we are the way’, says DHL in its new campaign

The campaign conceptualised by Digital Street shows that aspirations can become reality, and how DHL traverses the globe to help these desires come true

Click on the Image to watch the TVC.

DHL Express has unveiled its campaign ‘DHL is the Way’ for this year’s Hero Indian Super League (ISL), marking the fourth year of partnership with ISL, the world’s fourth largest football league. Conceptualised by Digital Street, a Social Street Group Company, the campaign highlights that aspirations can become reality, and how DHL traverses the globe to help these aspirations come true. It encapsulates the role DHL Express plays as an ‘Enabler of Global Trade’, and is aligned with ISL’s commitment for enabling the Indian talent to go global in the international football scene.

The film shows the endearing relationship between a father and his injured son. It showcases how the father goes out of his way to get a shoe autographed by a famous football player. Then he trusts DHL to carry it across continents to make a special delivery on the birthday of his injured son back in India. The commercial highlights how DHL does not only deliver shipments but also delivers joy, delight and most importantly hope.

Sandeep Juneja, Vice-President, Commercial, DHL Express India, said, “At DHL, we see ourselves as enablers for our customers in global trade. Therefore, we are always finding new solutions to make Indian SMEs more competitive. When we are done solving complex supply chain problems, our customers should see it as ‘Excellence Simply Delivered’. Thus, the new campaign ‘Where there is a will, we are the way’. With this, we want to strike an emotional chord and go beyond business conversations.”

Pratap Bose

Pratap Bose, Founding Partner and Chairman, The Digital Street, said, “Through its exceptional service quality, DHL is known for bringing hope and delight to its customers. The creative thought behind this campaign highlights exactly that, blending special experiences with a continuous endeavour to deliver with care. The campaign weaves a beautiful story of a caring father-son relationship and the role played by DHL in fostering a personal connection to bring them closer. The commercial was created to stand out in the minds of consumers, and allow them to connect better with the brand’s values.”

In addition to the TV commercial, this campaign will also leverage multiple avenues spanning print, radio, out-of-home, in-stadia football matches, ambient and digital mediums.

The campaign:


Client: DHL Express India Pvt. Ltd.

Client team: Sandeep Juneja, Sarin Nair, Abhishek Sharma & Harsh Shah

Creative Agency: The Digital Street LLP, A Social Street Group Company

ACD:  Smriti Shadra

Head of Films:  Arya Gupta

Account Management: Priyanka Phayde

Film Director: Siva Remero Iyer

Line Producer: Rathi

Producer: Uppalapati Narayana Rao

Production House: Introupe Films

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