National daily The Hindu has embarked on a new initiative to help increase the green cover in and around Chennai by reaching out to its readers. A sapling will be planted for every copy of The Hindu newspaper dropped at the boxes placed in shopping malls with the largest footfall in the city.
This CSR initiative from the group has been well received and the responses are overwhelming. Communitree, an NGO creating man-made forests is the partner. “This is an initiative to create a cleaner, greener, happier and fresher Chennai. The Hindu cares for the environment and we are glad to be on board. Nurturing the city that we live in is our responsibility. The saplings from the campaign will be added to South India’s largest man-made forest that we are currently working on,” said Hafiz from Communitree.
“As the city grows, we need to be more and more conscious of the environmental impact of this growth. We invite the readers of The Hindu to join hands and drop off as many copies as they’d like to contribute to this social movement,” said Dr Sathya Sriram, Head of Strategy and Marketing, The Hindu Group.
If anyone wants to be a part of this cause, they can drop the read copies of The Hindu in boxes placed at The Hindu Lounge, Express Avenue, II Floor (opp. Lifestyle) and Forum Vijaya Mall, Central Atrium, Ground Floor (near Helpdesk). Names, contact numbers and e-mail IDs have to be written on the newspapers, so that a sapling can be planted in the reader’s name.