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Star Sports Network to broadcast Khelo India Youth Games, Maharashtra from January 9

The games will be telecast live in English, Hindi, Tamil, Telugu and Kannada across Star Sports Network and Hotstar. The network has created a special TVC ‘5 minuteaur’ featuring prominent sports youth icons such as Manu Bhaker, Neeraj Chopra, Srihari Natra and Mary Kom among others

Following the success of the first edition, Star Sports Network will produce and broadcast the second edition of ‘Khelo India Youth Games, Maharashtra 2019’ from January 9 to 20, 2019. The games will be telecast live in five languages — English, Hindi, Tamil, Telugu and Kannada across Star Sports Network and Hotstar.

Scheduled to take place at Shree Shiv Chhatrapati Sports Complex in Pune, ‘Khelo India Youth Games’ is a part of the Khelo India programme and will see over 10,000 participants from 29 states and seven Union Territories. The games will be brought to life by over 6200 athletes, 1800 technical officials, 1000 volunteers and 1000 personnel working behind the scenes.

The programme is conceptualised to revive the sports culture in India at the grass-root level by building a strong framework for all sports played in our country. The upcoming season of ‘Khelo India Youth Games’ will be held across 18 sporting disciplines in the Under-17 and Under- 21 age categories.

Col Rajyavardhan Singh Rathore, Minister for Sports and Youth Affairs (IC), said, “The success of Khelo India School Games is a testimony to the hunger and multitude of sporting talent in India. Buoyed by the terrific response for Khelo India School Games and with an aim to increase participation in sports across all age groups, we have not just added two sports this year but the games will also be played under two age categories U-17 and U-21 to allow even more enthusiasts to participate and flourish. The ‘5 minuteaur’ campaign for the Khelo India Youth Games 2019 to be hosted in Pune, Maharashtra, is a reflection of the immense strides we’ve made and the journey that lies in front of us to make India a truly sporting nation. We hope it will inspire India to work towards incorporating sports as a way of life.”   

To support the Khelo India initiative by the Ministry of Youth Affairs and Sports, Star India has doubled the level of promotion and broadcast coverage for Khelo India Youth Games. They have created a special campaign ‘5 minuteaur’ to encourage kids to play for those extra five minutes.

The campaign features Manu Bhaker, Jeremy Lalrinnunga, Saurabh Chaudhary, Lakshya Sen, Esha Singh, Tababi Devi, Srihari Natraj and champions Mary Kom, Sushil Kumar among others, bringing childhood playground memories to life. The #5MinuteAur campaign created this year has a simple insight, which is, we are all born with an inherited instinct to play, kids and adults alike. The five minutes is symbolic, with an assumption that if each child plays a little bit longer, we will add a billion minutes of play every day, which has the potential to translate into 50 medals for the country. Portraying this five-minute agreement between a mother and a child, the aim with #5MinuteAur is to spark a fire in every enthusiast in India to strive for better through sports.

Sanjay Gupta, Managing Director, Star India, said, “The first edition of Khelo India exceeded expectations and instilled an aspiration for sports among the youth in India and now, with ‘5 minuteaur’, we are aiming to trigger more pro sports conversations to make India adopt sports as a way of life. The campaign calls for the Indian sports enthusiast to not only support their heroes but also work towards emulating their feats. Staying true to our commitment of bringing the best in class sports experience to the passionate Indian sports fan, we will broadcast Khelo India Youth Games in five languages this season along with live telecast of nine disciplines.”

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