Strengthening its positioning that Sebamed pH 5.5 baby products are critical and must-haves for every baby from day one, Scarecrow M&C Saatchi has conceived an interactive film for Baby Sebamed.
The interactive film captures some intimate moments of a mother and her baby when the fire alarm goes off. It’s a panic situation. There’s complete chaos. The lobbies are filled with smoke. The mother is panicking too. She quickly picks up the baby and is about to leave when she forgets something. This is when the interactive part begins as the film stops and turns into a 360-degree video. A super appears, asking the viewer to choose the three things a mother will pick up before she leaves the house, giving them 30 seconds to choose.
Of the three things a mother picks, if she fails to pick Baby Sebamed products, a message appears “Oops! You have picked the right things but forgot something important.” The video resumes and the mother turns back and picks up Baby Sebamed before leaving.
Manish Bhatt, Founder Director, Scarecrow M&C Saatchi, said, “Baby skincare is a tough category and the entire project has been a precious opportunity for Scarecrow. But with the group’s ambitious plan for the baby skincare range, making this 360 interactive video turned out to be an inspiring experience for the entire team.”
Shashi Ranjan, Sr. Vice-President and Business Head, USV Consumer Products Division, said, “We strive to provide an assurance to every mother that Sebamed range of products are made of highest quality ingredients and are clinically proven to be the best for babies, right from day one.”
“A key part of this process is the strengthening of our brand positioning together with the creative. Scarecrow M&C Saatchi had an intuitive understanding of what we're trying to achieve and was able to perfectly marry the creative inputs with our thought process," Ranjan added.
Sebamed is an iconic German skincare brand, developed by a dermatologist and is marketed in 85+ countries globally. Each of its products has a pH value of 5.5 that makes it ideal to be used on a baby’s skin from day one.
Interactive video link:
Fire Alarm film: (short version)
Agency: Scarecrow M&C Saatchi
Founder Director: Manish Bhatt
Founder Director: Raghu Bhat
Senior Vice-President: Mangesh Mulajkar
Account Director: Pooja Ghatak
Associate Creative Director: Kunal Parkar
Associate Creative Director: Nikhil Kerkar
Group Head: Dattadri Kothur
Group Head: Abhishek Jadhav
Copywriter: Hrishikesh Bhayani
Copywriter: Kshitij Bhatt
Account Executive: Natasha Kanu
Production House: Monastery Films
Director: Keith Gomes / Sandeep Kamal
DOP: Veerdhawal puranik
AD: Rayan Razdan
Costumes: Rashi Goel
Production: Annu/Ankur Pareek
Art: Bhavani patel
Editor: Huzefa Lokhandwala
Associate Editor: Prabir Someshwar
Online: Renuka Braganza
Colourist: Rahil Merchant
Music: Roshan Machado
Sound Engineer: Kunal Dabholkar
Sound studio: Sounds Good
Digital Innovation: Root 16 Interactive Private Limited
Team: Rupesh Mandke, Krishna Thakkar, Hadi Patel, Sharayu Mudgat