Rediffusion is all set for a new journey with new tools and a new mindset to navigate the new world of brand building.
Rediffusion’s close association with Rediff.com and its technological know-how and prowess has given it the confidence to be better poised to live up to its new name Rediffusion Brand Solution with the goal to be a one-stop solution for brands.
The new identity is a play on bright yellow and purple signifying new-age. Yellow stands for freshness, positivity, clarity, energy, optimism, enlightenment, intellect and joy while purple represents creativity, magic, wisdom, independence, power and ambition.
Navonil Chatterjee, Jt. President and Chief Strategy Officer, Rediffusion Brand Solutions, said, “Our belief is that creativity needs to be amplified to the power of technology to arrive at break-through solutions for brands.”
“And when creativity meets technology, the result is connections, conversations and conversions. That’s the future of brand building and that’s what this new Rediffusion is poised to deliver on,” added Chatterjee.
Rahul Jauhari, Jt. President and Chief Creative Officer, Rediffusion Brand Solutions, said, “The need to build powerful brands has never gone. What has changed is the toolset to do so and the environment in which we operate. Brand building is what we have done for decades now. It’s in our blood. In this world of data, analytics and never ending stream of possible specialist partners, the new Rediffusion aims to be that one partner who will hold our clients’ hand as they build their brand in this mad new world of marketing.”