Propaganda India, a Bengaluru based data-driven creative agency, has joined global independent network Worldwide Partners Inc. The network provides Propaganda India with access and potential to collaborate with more than 70 advertising and marketing agencies across seven continents.
Propaganda India started in 2010 and has worked with over 50 large brands across various sectors like BFSI, healthcare, travel, e-commerce, real estate and technology services brands.
Propaganda India joins WPI at a time when it is on a high-growth curve with clients catering to global audiences. Access to regional expertise and potential to collaborate with brands looking to enter India are expected to be primary business outcomes.
Priya Jayaraman, Founder and Business Director, Propaganda India, said in a statement, “It’s exciting to be part of the WPI network. Our client portfolio is representative of our understanding of customer journeys and user behaviour. That is something we are looking to offer the alliance network for Indian markets. It is an exciting time to be an independent agency as we work to offer our clients differentiated, business impacting creative ideas and this collaboration will only amplify our creative capabilities exponentially.”
Propaganda India has had an excellent run at the Spikes Asia 2018 recently, picking up a Grand Prix for their healthcare category campaign for Max Group & Max Healthcare, as well as a nod for Indie Agency of the Year.
John Harris, Chief Executive Officer of Worldwide Partners stressed that the freedom that independent, entrepreneur-led agencies enjoy uniquely positions them to support the needs of clients today. “As brand marketers have evolved to more effectively compete within the dynamic and demanding business landscape of their respective categories, so too have their expectations of their agency partners. Clients today expect agencies and their network to be more flexible, more collaborative and more transparent in their delivery of services and solutions, without sacrificing the insights, creativity and scale that drives their business forward. India is one of the top 10 global economies in the world, and as such, it was critical that we identified an independent agency with the experience, capabilities and sensibilities of Propaganda India to further enhance our service platform to meet the multinational activation requirements of our network’s clients."
Global trends indicate agency-brand partnerships operating on digitally-led, consumer campaigns revolving on deep insights on user behaviour and purchase patterns. Cultural, language and local sensibilities are vital elements of creative campaigns and create brand relevance for consumers. The alliance enables independent agencies to leverage local insights and data to positively impact business growth for clients. Propaganda India seeks to work with an increasingly more global brand portfolio across advertising, digital and technology mandates in the near future.