Times Internet's multilingual information and engagement platform NewsPoint has announced the launch of a unique customer gratification programme — Newspoint Tokens. It is a virtual currency powered by TimesPoints, which users can redeem for exciting offers at several brand partners, including Amazon Pay, BookMyShow, Paytm Travel, ixigo, Myntra, Dineout, Gaana and TimesPrime among others. The reward programme will soon add more exciting offers and benefits to its fold.
With a wide variety of services available for redemption, NewsPoint Tokens aims to build more consumer loyalty while adding additional engagement layers to the app.
Ruchir Khanna, Product Head, NewsPoint, said, “We are delighted to announce the launch of NewsPoint Tokens. The programme seamlessly integrates with the core experience of the NewsPoint app. Users earn tokens as they read stories and /or watch videos. Further, bonus tokens are awarded for our most loyal users who use the app daily for seven days or more.”
He further added, "This is in line with our aim to drive engagement and consumer loyalty. Over the last one year, Newspoint has witnessed already 5X growth in users and hopefully consumer gratification will allow us to not only keep the reader constantly engage but also provide a wow experience across the NewsPoint platforms."