iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital media duties for the low-cost international carrier GoAir. As part of the mandate, the agency will service the account from its Mumbai office and will handle their entire digital media duties, including SEO, SMO and analytics. The account was won following a pitch.
Rubeena Singh, CEO, iProspect India, said, “This win is a matter of pride for us. GoAir is one of the finest airlines in India and is going global. We hope iProspect’s experience in driving Business Performance for clients will help the brand strengthen its position of ‘The Smart People’s Airline’ and grow their business further.”
Cor Vrieswijk, CEO, GoAir, said, “We are happy to be associated with iProspect. We understand our consumers well and now with in-depth digital insights from iProspect we will be able to further enhance our relationship with customers and drive the business objectives upwards.”