iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced an initiative for its women employees. A part of Women@DAN, the initiative will focus on three essential parameters — safety, gender diversity and leadership.

Women@iProspect will see women leaders discuss issues affecting women at work, challenges faced, how to create a work-life balance, etc. The initiative, a regular feature every quarter, will be led by iProspect India’s CEO Rubeena Singh.

The initiative comprises:

Women’s network: Women employees will exchange ideas on how they can grow in their career and become the next women leaders.

Connecting minds: To get an outside POV, a successful women leader from other industry or company will have an interactive session with employees wherein she will talk about her journey to the top.

Therapy day: Women can (anonymously) talk to a counsellor/therapist on how to create a successful work-life balance. And other issues impacting their personal and professional growth.

Identify and mentor: Senior leadership team will identify two to three women employees and put them on a fast-track wherein they will be mentored for a year to reach the next level in their career graph.

Rubeena Singh

Rubeena Singh said, “iProspect has always believed in enriching and helping its employees grow. Through this initiative, we want to empower diversity as well as help women reach senior roles with much more confidence. It is sad to see that while women form almost half of India’s population, their representation at workforce is very little and it further shrinks at senior levels. At iProspect, we want to change that.”

The first session, held on December 10, saw Azmat Habibulla, Deputy General Manager, Marketing and Communications, ICICI Bank share her story. “It is a great initiative undertaken by iProspect and I believe we need such initiatives across boards to help women rise to become leaders of tomorrow. At ICICI too, we have various initiatives to help women employees overcome challenges that many of them face at certain life stages.” 

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