iCubesWire, the full service digital agency and product development organisation, has been awarded the digital mandate of Janhit Jagran, an initiative of Dainik Jagran.
The agency will be responsible for building strategies, creating campaigns, media buying and handling social media accounts of the brand such as Facebook, LinkedIn, Instagram and Twitter.
Janhit Jagran is an initiative for social entrepreneurs with focus on seven concerns of the society like an educated society, water conservation, managing population, poverty eradication, women empowerment, environment conservation and a healthy society. The initiative invites individuals to submit a project idea that solves these societal problems through entrepreneurial, creative solutions.
Basant Rathore, Sr. VP, Strategy, Business Development and Brand, Jagran Prakashan Ltd., said, “We are pleased to partner with iCubesWire and believe they are well-placed to handle the digital mandate for our Janhit Jagran programme. This programme encourages social entrepreneurs to come up with ideas that have the potential to tackle some of the biggest challenges we face in contemporary times. I truly believe that iCubesWire will intensify the digital presence of the brand.”
Commenting on the win, Sahil Chopra, Founder and CEO, iCubesWire, said, “We are delighted to on-board another prestigious client to our kitty. Janhit Jagran opens doors to newer opportunities as their beliefs and objectives differ from what we have on our plate right now. Working for a brand that strives for the social welfare of the society will be exhilarating and we are geared up to put our best foot forward.”