YouTube has released its annual ads leaderboard for India. The YouTube Ads Leaderboard captures ads that receive the maximum views, shares and love from audiences across India. This year, India truly became a ‘video-first’ country with YouTube reaching over 245 million monthly active users. Brands capitalised on YouTube’s popularity by creating engaging ads that people truly loved. Cumulatively, these 10 ads have clocked 18 million hours of watch time, 88% of which came from mobile devices.
Building on the trend of emotionally storytelling, the top two ads are themed on bonds between family and friends. Topping the charts this year is Hyundai’s 20 years of Brilliant Moments ad, focusing on family bonds and moments that are treasured for a lifetime; followed by Samsung’s #voiceforever campaign themed on their first personalised AI voice assistant can help Motor Neuron disease patients. Together, these ads have clocked 423 million views.
A look at the most watched ads on YouTube this year.
#1 Hyundai | Celebrating 20 Years of Brilliant Moments
#2 Samsung Bixby Voice Assistant-MND mother helps daughter with #VoiceForever
#3 Get Phone se loan in 3 simple steps directly in your bank account
#4 Honda New Corporate TVC
Honda 2 Wheelers India
#5 Makeup off in 1 swipe with Garnier Micellar Water
#6 Reach For A Dream | #ChaseTheSupermoon | Tata Motors
#7 New Kwality Wall’s Family Packs
#8 iPhone — Unlock — Apple
#9 #MoveForward with Uber - Badhte Chalein Feat. Virat Kohli
#10 OPPO F7 - Real Support Makes Real Hero