Genesis Burson-Marsteller, a public relations and public affairs consultancy, has named Deepshikha Dharmaraj as Managing Director (MD). She will work closely with Chief Executive Officer and Founder, Prema Sagar, to oversee the organisation and implement its growth strategy for 2019.
Dharmaraj joined Genesis Burson-Marsteller 24 years ago and has held a number of different leadership roles during that time, including Chief Talent Officer and most recently, Chief Business Growth Officer, where she oversaw the development of the agency’s client portfolio, talent and partnerships as well as innovation around new services to deliver on the firm’s promise of integrated communications for global and Indian brands.
“Deepshikha has been an integral part of our journey almost from the beginning,” said Sagar. “In all of her avatars, she has lived the Genesis ethos and it is her pursuit of excellence in making the firm a truly integrated communications business that has helped us grow stronger with each year. “That, in turn, helped everyone at the firm push the boundaries of communications for our clients and enabled us do more for our people, industry and community. I wish her even more success in her new role.”
In January 2019, the firm will announce its new leadership structure to set the future growth path for its clients and people.
“It has been a great privilege to be part of Genesis Burson-Marsteller’s eventful and illustrious journey so far,” said Dharmaraj. “Our plans for growth in 2019 will take the firm to greater heights and I am looking forward to this next phase in my new role with much excitement.”
Sagar added, “Our journey as an agency has spanned the past 26 years, beginning in a small basement. Today, we are a firm of more than 350 people across the country. Added to this are many others who have been part of Genesis Burson-Marsteller and who are still very much in touch with their ‘GBM’ roots today. It is delightful to see how so many have grown to become respected professionals across organisations around the world.”