Enormous Brands has won the creative mandate of Reliance Health Insurance. The agency bagged the business post a multi-agency pitch and will handle it from its Mumbai office.
Enormous will create Reliance Health Insurance’s new brand narrative and handle its subsequent launch in December 2018.
Ashish Khazanchi, Managing Partner at Enormous Brands, said, “Reliance is changing the basic framework of the health insurance business with their genuinely innovative products. It is very important to capture this disruption in the ensuing brand communication and strategic framework. I believe that we understand the business and the emotion behind it well, and I look forward to beginning this journey of innovative work for Reliance Health Insurance.”
A new launch campaign for the brand is already underway and will be seen across several mediums, including television, print, digital and outdoor.
Enormous is an independent agency that handles OLX, Dish TV, Motorola, Times Internet, SBI General Insurance, among others.
Reliance Health Insurance is a new entrant in the insurance category and offers family medical insurance plans across a wide range of options.