What can one wear that looks as good on a six-month-old as it does on a 60-year-old? ‘It’s simply your smile’. Based on this heart-warming concept, fashion brand fbb has come up with a campaign ‘#WearYourSmile’ conceptualised by Autumn Worldwide, wishing everyone to wear the best thing this season — their smile!
The campaign beautifully knits small joyful moments like getting the name of your best friend during secret Santa, going back home to celebrate the festival with family and getting passes for the new year’s party through a very emotional campaign. Resonating with every individual, fbb wishes to spread the message that the most beautiful thing that anyone can wear is their smile.
Pawan Sarda, Group Head, Digital, Future Group, said, “The campaign digs into the deeper meaning of feeling good to look good. Rather than emphasising on fashion, through #WearYourSmile, we decided to take on a different route that would connect instantly with fbb’s target audience.”
Commenting on the execution of the campaign, Anusha Shetty, Founder and CEO, Autumn Worldwide, said, “Festivities call for looking your best and if this is accompanied by a smile, it makes it for a picture perfect moment. No matter what you wear, a happy face with a big smile has immense potential to melt hearts of many. While we wear the best of fashion, let us spread joy with smiles in all sizes this festive season.”
The campaign is promoted across all social media handles, attractive in-store visual merchandise and extensive OOH.
Creative Agency: Autumn Worldwide
Founder and CEO: Anusha Shetty
Director: Deepak Thomas
Vice-President and Branch Head: Bodh Deb
Client Servicing Director: Sandhya Gurung
Creative Director (Script Written by): Nishant Ananthram
Dop: Sujay Pawar
Executive Producer: Jitendra Kumar
Editor: Shivam Saini