In a multi-agency pitch, Crayons has won the exclusive rights of 700 outdoor sites of Kumbh 2019 at Prayagraj. The outdoor sites are spread across the length and breadth of the city at prominent locations. Over 12 crore people from across the globe are expected to visit the event.
The outdoor properties are in large numbers and located at visible points within a few hundred hectares.
Kumbh Mela is scheduled to be held for 50 days (January 15 to March 4). The gathering of people at Kumbh starts much earlier and lasts much later than the mela period. Religious akharas from across the country assemble at the Kumbh Mela with their followers much before the mela period.
Raghu Khanna, CEO, Crayons Outdoor Division, AmberOOH, said, â€œWith the exclusive rights of the best outdoor properties of Kumbh 2019, we have the advantage of offering unmatchable branding opportunity covering key entry points of the mela, railways station, bus stands, etc. Brands will have good visibility on all roads leading to Kumbh Mela to get the maximum exposure and recall."