Big FM has announced the sixth season of its on-air singing talent hunt ‘Benadryl Big Golden Voice’. The show, presented by Benadryl Cough Syrup this time, will have Sonu Nigam wearing the judge’s hat for this season. The sixth edition will revolve around the theme of ‘Sur Bane Humara’, encapsulating the diverse music of our nation.
Big FM spokesperson said, “‘Benadryl Big Golden Voice’ has been our marquee property, receiving an overwhelming response across the country with each passing year. The fact that we are launching the sixth edition corroborates the scale and engagement driven by the property. We are certain of receiving immense participation this year too and delivering the best talents to the industry yet again.”
Speaking about the association, Benadryl spokesperson said, “It’s an honour for us at Benadryl to associate with 92.7 Big FM’s award-winning property ‘Big Golden Voice’ year after year. The property has certainly proved to be a platform of mettle over the years just like Benadryl that provides effective cough relief and is trusted by doctors for 50 years, making it a household name. We are certain this year’s edition is all set to raise the level of engagement and present the best of talent to its audience.”
In its previous edition, the property created quite a stir with the launch of engaging webisodes with the top 10 contestants for its digital platform. This year too, ‘Benadryl Big Golden Voice’ will witness the perfect blend of Sonu Nigam’s presence and regional music coming into play. The talent hunt invites participation across the country, urging people to come forward and showcase their talent. The participants will be selected through multiple rounds, with the local station level auditions taking place first to select city-wide winners. The city winners' voice will be played on-air with comments from the judge, before the ‘top 10’ of the show being picked. The journey on Season 6 promises to be an entertaining one for both on-air as well as the network’s digital-first audience.
Benadryl Big Golden Voice has had a line of prominent names as judges, including Shankar Mahadevan (Season 2 and 3), Malik Brothers — Armaan and Amaal Malik (Season 4) — and Abhijeet Bhattacharya (Season 1) among others.