Animal bags creative mandate for Oyo Hotels and Homes

Oyo Hotels and Homes, the chain of hotels, homes and living spaces, has awarded its creative responsibilities to Animal, a full-service advertising and branding agency based in New Delhi.

The new-age creative shop bagged the mandate following a multi-agency pitch held in April.

Neha Sharma, Head of Brand Strategy, Oyo said, "Animal is an agency that has a track record of working on some of the most creative and high-impact campaigns. At Oyo, we are driven by innovation and it reflects in our brand portfolio, products and technology. We look forward to collaborating with Animal for creative conceptualisation and execution of our vision. Together, we are excited to tell the story of how Oyo is transforming the hospitality landscape in India and around the world in a creative manner.’’

Kunel Gaur, Founder and Creative Director at Animal, said, “It would be an understatement to say that Oyo have redefined the hospitality space — all thanks to their sheer hunger and ambition.”

“More than anything else, they value the power of great ideas. That sort of ‘controlled chaos’ approach has been our forte too, so there’s a tremendous opportunity here to create fresh and truly intuitive creative work,” Gaur added.

Oyo’s vision is to upgrade all forms of real estate. The company was founded by Ritesh Agarwal, and is now present in over 350 cities, across seven countries with over 12,000 exclusive leased and franchised properties and over 5000 homes.

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