With a vision to keep #DeshKoRakheyAagey, ABP News created a reporting setup to lift the excitement of the election results. A 360-degree setup was organised yesterday to help viewers understand ground zero of elections across India.
The live view of the ABP newsroom included a virtual reality setup, which gave an overview of the entire newsroom with a thematic graphical representation of data projecting city graphics data over an innovative bulletin train. An active data LED wall was installed with colour codes and alignments to help understand the results better.
Avinash Pandey, COO, ABP News Network said, “Time and again, we have set a benchmark in creating new standard when it comes to innovation in newsroom. With the changing consumer behaviour, we have tried to make our yesterday’s programming more innovative, interactive and engaging for our viewers. Our all-new and first-of-its-kind initiatives like active data LED wall and virtual reality initiative, kept the viewers engaged during the game changing numbers of the election results.”
He added, “On the digital front, we have yet again taken a lead yesterday in the Hindi genre segment, receiving the highest concurrent visitors on desktop and mobile platforms.”
Some other initiatives such as live result coverage on LED screens (outdoor) for our viewers was also installed in Delhi’s Connaught Place; Kolkata’s Top N Town New Market; Jaipur, Near Alberta Museum; Raipur’s Jaistambh Chowk along with extensive outdoor coverage.