Zee Entertainment Enterprises Limited (Zeel) has launched zeemitra.com, an online platform to democratize advertising on television by going direct to small retail advertisers. The new initiative will directly connect and enable small retail advertisers to advertise on Zee bouquet of channels.
Ashish Sehgal, Chief Growth Officer (Advt. Revenue), Zeel, said, “As a company our intent always has been to ‘create value’ through a customer centric approach. In fact, our first organizational value is ‘Customer First’ which stands for the need to anticipate, understand and meet the needs of our customers, ensuring customer delight. We want to partner our advertisers in growing their business and provide customised solutions to help grow their business.”
The platform has an intelligent algorithm which is based on advertiser’s business objective will suggest the ideal channel mix to reach out to the relevant target audience through an easy to use interface, which not only creates a media plan but also allows to edit and customize their plans as per their needs.
“With a focus on small and medium scale enterprises, Zee Mitra website will enable them to advertise their brand on TV in their relevant markets, independently, at an affordable cost. The intent is to empower them to move beyond print and radio which has been the entry medium for MSMEs. TV advertising has been viewed as a costly and complicated medium. With this initiative, Zee aims to break that barrier,” added Sehgal.
The Zee Mitra platform will also allow advertisers to avail the services of an in-house creative team to devise a television creative in motion graphics at a nominal cost.
In addition to the online platform, this initiative will also be supported by the Zee Mitra feet-on-street sales team, who will approach potential advertisers spread in the relatively smaller corners of India and explain the benefits of advertising on TV. These advertisers will be guided and closely assisted by the Zee Mitra sales team through the entire buying process.