Zee Café is going to broadcast the World Television Premiere of the final season of House of Cards, a day after the international release. With the show coming to an end with the sixth season, the channel will culminate the journey with a binge, telecasting all the seasons of the series since 2014.
With a marketing campaign designed around the idea #HellHathNoFury, the channel portrays the edgy and beguiling side of power-woman in the upcoming sixth season. The channel will roll out a high impact campaign across television, print and digital mediums in key megacities. The channel is creating engagement through social media and influencer activity. The political drama will have a television weekend-binge on Zee Café on November 3 and 4, 2018 from 3pm to 7pm.
The final season will have Diane Lane and Greg Kinnear in key roles. Spacey who died at the end of the fifth season in show, won’t be there. Abstaining from the conversations about the misconduct that led to the ouster of Spacey, who was playing the lead character of Frank Underwood, Robin Wright is all set to take the driving seat reaching and staying at the helm.
Speaking about House Of Cards, Shaurya Mehta, Head, Premium Cluster, ZEEL, said, “The viewer of today also yearns to binge-watch their favourite show without any interruptions and wishes to be a part of the digital chatter simultaneously. That’s exactly what the channel offers - viewing experience at their comfort, while being a part of the social conversations. The upcoming season has been much anticipated having created a lot of buzz on social media and we expect fans to continue the trend post airing of the show.”
Prathyusha Agarwal, Chief Marketing Officer, ZEEL, speaking about the final season premiering, said, “This being one of our prime properties, we will be bringing this alive through interactive engagement with the industry leaders and viewers to drive conversations. With the World Television Premiere of the finale on Zee Café, we are leveraging on the conversations around the much-awaited show’s finale, while building this traction further with our weekend-binge.”