WATConsult to handle digital media mandate for Tata Motors passenger vehicle division

WATConsult, the digital and social media agency from Dentsu Aegis Network India, has announced its association with Tata Motors passenger vehicle (PV) business. The agency will now be looking after the digital media mandate of this division.

Since their on-boarding, the agency has been working on strengthening the brand’s social media presence across various platforms and is also taking care of the ORM duties for the last few months.

Rajiv Dingra

Rajiv Dingra, Founder and CEO, WATConsult, said, “It’s our endeavour to partner with one of the leading automobile brands in India. With the automobile industry gearing to become one of the largest industries in the near future and Tata Motors being in talks for its path-breaking products, we are excited to help the brand in syncing its synergies and create a mark in the best possible way.”

Vivek Srivatsa, Head, Marketing, Passenger Vehicle Business Unit, said, “We are delighted to associate with WATConsult for our digital and social media mandate of the passenger vehicle division. With our robust PV strategy in place, there are lots in store for the brand in the coming months. Additionally, with WATConsults’ expertise in this field, we are confident that they will up the ante and bring valuable contribution to our digital and social presence across platforms.”

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