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Times Network and AMFI’s Jan Nivesh initiative crosses one million pledges

The initiative was to guide citizens to a future-ready financial path through investing in mutual funds through various campaigns across platforms

The investor education initiative Jan Nivesh, jointly conducted by Times Network and the Association of Mutual Funds in India (AMFI), has crossed the milestone of one million pledges within just five months of its commencement. The initiative was guiding the citizens to a future-ready financial path through investing in mutual funds. Jan Nivesh has been successful in spreading the message, ‘Aaj Ki Kamayi, Bhavishya Mein Kam Aayi’, through various campaigns across a multitude of platforms.

During a short span of time, covering 50 cities with more than 100 on-ground activations, Jan Nivesh experts have helped clear the doubts that people had towards mutual funds as an asset class and educated the people on investments.

M K Anand

M K Anand, MD and CEO, Times Network, said, “We are extremely happy that the programme has resulted in over 1 million people pledging to invest in mutual funds, a clear indication of the success of this initiative. We are proud to be associated with AMFI and playing a significant role in assisting Indians to plan their savings in a smart manner and aid in India’s economic growth in the long run. We believe this endeavour will help the common man ‘Rise with India’.”

The pan-India investor education initiative has covered an entire spectrum of people, including college students, first-time jobbers, singles planning to get married, newlyweds, parents, as well as entrepreneurs, enlightening them on identifying and achieving their financial aspirations through well planned investments.

Media contact:

Ridhima Singh

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