Shujoy Dutta elevated as Head of Planning for JWT Bangalore office

Shujoy Dutta has been appointed as the Head of Planning for J. Walter Thompson’s Bangalore office.

Dutta has been with J. Walter Thompson for over nine years and in his last role at JWT Delhi, he had been the planning lead on brands such as Airtel, Hero Motocorp, Naukri.com, Jeevansaathi.com, 99acres.com, ITC Hotels, RedFM, MagicFM, to name a few.

With over 21 years of experience in marketing and advertising, Shujoy has worked across multiple categories such as food and beverages, technology, automobile, insurance, hospitality, aviation and philanthropy. He began his career as a copywriter and had worked in the creative function for over 10 years.

Announcing Dutta’s appointment, Bindu Sethi, Chief Strategy Officer, J Walter Thompson, said, “Shujoy is an author and a storyteller. The humans in his stories are people you want to love or trample; the response is strong and emotional. He constructs his brand stories to get noticed, to shift behaviour. Shujoy is a treat for clients and colleagues. I look forward to seeing Shujoy build strong brands and stronger client relationships.”

“Shujoy’s energy is contagious, he is unquestionably talented and as new-age a planner as one can get. He is genuinely an integrated thinker and I see him adding tremendous value to our clients’ businesses and the agency itself. I look forward to seeing him channelling this ability to create meaningful media-agnostic platforms for our portfolio of brands and help drive the creative product,” added Kundan Joshee, SVP & Managing Partner, J. Walter Thompson, Bangalore.

Commenting on his new role, Dutta said, “I’m very excited about my new role. This city has tremendous potential and JWT Bangalore packs in significant Creative firepower. So, I look forward to forging new partnerships and creating a bouquet of memorable work, and of course, consuming lots of filter coffee.”

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