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Seventh edition of Pinkathon Mumbai to be held on December 16

An initiative of the United Sisters Foundation and promoted by Maximus MICE & Media Solutions Pvt. Ltd., over 10,000 women are expected to participate in the multi-category run. Bajaj Electricals Ltd. is the title sponsor and Colors continues as the presenting partner

The seventh edition of Pinkathon Mumbai 2018 will be held on December 16 at MMRDA Ground, One BKC Building, BKC. The Bajaj Electricals Pinkathon - Empowering Indian Women, encourages and promotes fitness and health among women and creates awareness for breast cancer and other issues relating to women’s health. It is supported by United Sisters Foundation and promoted by Maximus MICE and Media Solutions. Pinkathon founder Milind Soman formally announced the launch of the event at a press conference hosted by The Farzi Cafe, Kamala Mills, Lower Parel.

Present at the conference were 103-year-old Mann Kaur, world champion and an Indian track-and-field athlete, who holds the world record in the over 100 years old category; Hemal Vadera from Bajaj Electricals, Head, Advertising, Digital and Branding; Sadhna Khera from Indian Oil Corporation Limited; Dr Shishir Shetty from Apollo Foundation along with four Bajaj Electricals Pinkathon Mumbai mascots.

Consumer products company Bajaj Electricals Ltd. has come on board as the title sponsor of Pinkathon, after being the partner for the last four years. Hemal Vadera, Head, Advertising, Digital and Branding of Bajaj Electricals Ltd., said, "Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. While our association with Pinkathon transcends the basic role of title sponsor, it also gives us the opportunity to act as a catalyst in empowering women, to embrace, who they are both internally and externally.”

Entertainment channel Colors continues to extend its support to the Pinkathon as the presenting partner. Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Endeavours such as the Pinkathon not only help the cause of women empowerment but also celebrate and nurture women. Together with off-air initiatives like the Pinkathon, it is our belief that we will be able to change the mindset of our viewers and drive them to opt a healthy lifestyle and stand together and stronger for a better future.”

Milind Soman said, “We are very excited to bring Bajaj Electricals Pinkathon Mumbai 2018 presented by Colors to Mumbai for the seventh time. We are confident that the city and its people will support us and help make this run a humungous success. While we conduct Pinkathon once a year in all the key cities, it is now being seen as the seed of change. It’s a movement that is carried forward by a growing community of empowered women across India through the year. Our Pinkathon Forever community is spread across 100 cities and 10 countries. There are over 15000 women connected on the Pinkathon Forever Facebook page and millions who get inspired daily to change their lifestyle and embark on a healthy and fit journey.”

Reema Sanghavi, Co-Founder Pinkathon and Managing Director, Maximus MICE & and Media Solutions Pvt. Ltd. said, “We are proud of the association with like-minded partners to further the larger cause of Pinkathon in India. Mumbai is the eighth city in India where Bajaj Electricals Pinkathon presented by Colors is being organised in 2018 in India. The campaign will be supported by an integrated communication plan, which includes several pre-event activities like training runs for baby wearing mothers, first-time women runners, cancer survivors and visually impaired girls. We have introduced several new events to encourage running across the strata of the society and age groups as well as differently abled. There will also be an extensive online campaign to reach out to the masses and help the movement grow.”

As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek for the cancer survivors. Starting with a trek, this event felicitates the inspiring cancer survivors, honouring them with an “I Inspire” medal. Over 50 visually impaired girls would be participating in the different run categories. To prepare them for the main day, unique training sessions are designed with the help and coordination of sighted runners. Special training runs are conducted in various parts of Mumbai for the registered participants.

Dr Monali Tamhankar, a baby wearing mother, was announced as the mascot for the VWash Plus 3 km category. Over 50 hearing impaired girls would be also participating in the VWashPlus 3 km category. Jayalakshmi Vaidyanathan, the first 75-year-old woman to win a gold medal in powerlifting from India, was announced mascot for the 5 km category. Dipti Gandhi, mascot for the visually impaired squad, will be running 10 km in this edition. Rashmi Mehra, a cancer conqueror, was announced as the mascot for the 21 km category run. All of them were presented with their first bibs.

Every single participant can choose to avail of a free gynaecologist consultation from healthcare partner Apollo Hospitals, Navi Mumbai, or a free mammogram if the participant is above 45 years of age.

Bajaj Electricals Pinkathon Mumbai 2018 has received huge response from corporate sponsors like Bajaj Electricals, Colors, Indian Oil Corporation Limited, VWash Plus, Reebok, Enerzal, Apollo Hospitals, Bisleri, Barclays, Tropicana Essentials, WCI, PPL, IPRS, Bajaj CSR, Pee Buddy and Multi Fit, etc.

All proceeds raised from the event will be used for the expenses incurred in organising and marketing the event, and by the Women's Cancer Initiative in its fight against breast cancer. The official website is www.pinkathon.in/mumbai on which participants can register online.

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