News18 launches news app in 11 languages

News18 has launched its flagship news app in 11 different languages with an amalgamation of cutting-edge technology and user-friendly features. News18 app will present digital, TV and media live for its digital empowered audience.

The media conglomerate will bring forth latest news through text, photo and video formats. Reaching out to a larger segment of the audience, the plethora of languages will enable users to consume news in their preferred language at their fingertips. The News18 app will provide news and live TV in English, Hindi, Bengali, Marathi, Gujarati, Kannada, Tamil, Malayalam, Telugu, Punjabi and Urdu, covering the length and breadth of the country. The app will allow seamlessly transition between content formats; letting the user switch from text to video in a hassle-free manner. The impeccable user-friendly interface also provides access to all of News18’s 16 TV channels at one click. 

Avinash Mudaliar, Chief Product Officer, Network18, talking about the imbibed features in the app said, “Personalisation of consumption is one of the most powerful tools in advancing audience relationships. To that effect, the News18 app allows effortless switching between text and video formats and between languages of one’s choice.  With increasing data speeds driving video consumption across social and regional strata, it is designed for on-the-go audience with features such as Live TV and offline reading, to provide readers a chance to bookmark an article and go back to it later at their convenience. It includes other such features which will make the news-viewing experience more engaging and compelling for the audience.”

Offering a personalised news experience, News18 provides a wide range of news categories to the audience to choose from — politics, technology, business, gadgets, sports, auto, lifestyle, world, India, health and fitness, football, cricket, opinion and entertainment. Users will enjoy a personalised feed of curated news based on their choice.

Manish Maheshwari, CEO, Network18 Digital, said, “We are seeing an unprecedented rise in smartphone penetration among Indic language audience across the country. This app allows users to personalise news consumption to their native language and also watch live TV simultaneously. This is a first-ever digital service in India providing the option to choose from any of the 11 major Indian languages and 16 live TV channels to consume credible content from a trusted brand in journalism on a device of one's choice.”

News18 app is available on Play Store and iTunes. 

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