To celebrate its 70th anniversary in the country, Mondelez India is, tapping in on some nostalgia action through the New Limited Edition Cadbury Dairy Milk Vintage Tin Pack.
The vintage pack contains Cadbury Dairy Milk chocolates packaged with covers from four distinct eras.
Commenting on the milestone and the launch, Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, said, “We look back at our history in India fondly and it is a huge honour to commemorate this special milestone. To celebrate this journey, we are thrilled to launch the Cadbury Dairy Milk Vintage Box. Consumers can take a trip down the memory lane with these retro pack designs and relive their favourite Cadbury Dairy Milk memories.”
Abhishek Ahluwalia, Head of eCommerce, Mondelez India, said, “These days, consumers are not just looking at products and services, but at experiences that can create long-lasting memories. We are excited to launch our yet another e-commerce exclusive proposition. On its 70th anniversary, Mondelez India wishes to connect with the consumers at an emotional level with the help of its limited edition vintage pack. This is our way to thank the consumers who have played such a significant role in Mondelez’s journey. The vintage pack is a symbol of its seven decades of consumer love and adulation and the positive leaps it has taken to become India’s favourite chocolate brand. We are committed to building on the legacy we’ve created in the last 70 years with the promise of bringing more moments of joy in the times to come.”
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