Miniso India makes foray into personal hygiene, introduces sanitary napkins

Japanese designer retail brand Miniso has stepped into the personal hygiene segment in India. The brand that came to India in August 2017 has launched an affordable range of eco-friendly sanitary napkins. The pads are in the price range of Rs 230-290 and are available across all Miniso stores in India.

The company has launched both day care and night care pads. Mild Cotton Ultrathin Regular Pads and Tender Breeze Ultrathin Regular Pads are the two variants available in the day care range and for the night care range Miniso is offering four variants. These will be enhanced versions of the regular pads, and will be available as Mild Cotton Ultrathin Long Pads, Tender Breeze Ultrathin Long Pads, Tender Breeze Overnight Pads and Mild Cotton Thin Overnight Pads.

Period is also a time when a woman goes through unbearable cramps. To ease out this pain, Miniso has also introduced menstrual cramp relief pack. Adding more to your gentle care period, the ultrathin and lightweight pack gives effective relieve to your muscle soreness and menstrual cramps. Maintained at a constant temperature of 50 degree Celsius, the long-lasting heat dissipation of the pack is an added feature. Additionally, the pack contains essential oil to relieve the tension of the uterine cavity.

Launched in 2013, Miniso is a Japan-based fashion designer brand that specialises in household and consumer goods such as cosmetics, stationery, toys and kitchenware. The company is looking to position itself as a lifestyle brand and sells products across 11 categories, including health and beauty, daily life products, stationery and digital accessories at a starting price of Rs 75.

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