Makani bags creative duties for Innerwear by Pepe Jeans London

Makani Creatives has acquired the creative mandate for Pepe Jeans London’s Innerwear launch in India amid a multi-agency pitch. The brand has for the first time appointed an Indian agency for its creative duties for its upcoming campaign, including the ads, the packaging, and the catalogues.

Sameer Makani

Sameer Makani, CMD of Makani Creatives, said, “Pepe Jeans London has coloured the streets blue with its denims since the last two decades. Now it is ready to offer more and we are thrilled to be the first Indian agency to conceptualise and package the launch of their innerwear category in India. Watch out for the campaign.”

The brand, popular for its chic fashionwear, is now geared up to bring to the fore, stylish innerwear for the Indian consumers.

Suresh Nambiar, CEO, Pepe Jeans Innerfashion, said, “Fashion and comfort are at the core of the Pepe Jeans DNA. Extending our casual wear expertise in the innerwear category is only a natural progression for the brand and we feel that with this initiative, the brand connect (with the consumer) will only get stronger. We are happy to have partnered with the creative mavericks of Makani for the launch of our new category.”

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