Kaustubh Jha has joined Shah Rukh Khan and Juhi Chawla-owned Indian Premier League franchise Kolkata Knight Riders as Head of Marketing. He comes with over 10 years of experience in partnerships, content marketing and campaign management. He joins KKR from ESPN, where he was leading brand and content marketing for both ESPN Cricinfo and ESPN.in.
Prior to ESPN, Jha was part of Marketing, Business and Consumer Insights team at MTV India.
Venky Mysore, CEO and MD, KKR, said, “We are delighted to have Kaustubh on board to lead the marketing and fan-building initiatives of Knight Riders, which is not only the leading brand in IPL but through our presence in CPL and other initiatives around the world has genuinely become a global brand.”