Digital marketing company FrogIdeas has recently bagged the national digital mandate for Kunskapsskolan in India, a Swedish international school. The mandate includes the Bangalore, Gurgaon, Lucknow and International branch of the school.
FrogIdeas will strategize, plan and execute a comprehensive digital marketing strategy for the brand, elevating its brand awareness in India. This will also include managing social media presence of all the respective branches, the official website of the Keduventure, the parent organisation of Kunskapsskolan in terms of content, code, UI/UX and error redressal.
Jatin Modi, Founder and CEO, FrogIdeas, said, “We are pleased to associate with Kunskapsskolan as their digital marketing partners. We are committed to delivering great content for the brand, which is both informational and relatable for parents. With our strong data and analytics-led capabilities, we look forward to gather consumer behaviour insights and sync this insight strategically with the brand requirements to build engagement and leads. We are sure this association will help Kunskapsskolan in having a stronger recall.”
The agency aims to understand and accept the brand’s objectives to work parallel and establish a strong digital voice for Kunskapsskolan in the Indian market. With efficient strategy and constant communication, the agency look to create effective post, meaningful and facts-based content, in order to stand parallel with the objectives and goals of the brand.
Marketing Manager of Kunskapsskolan, said, “Education as an industry is going through an incredible facelift of ensuring that students are not learning just academics but for life. Kunskapsskolan is one such brand which nurtures the generation and grooms them to be future-ready with a comprehensive Swedish KED programme embedded with life skills curriculum. Our partnership with Frog Ideas will focus on showcasing the learning at school through social media and propagate our endeavour of preparing a future-ready generation through the personalised learning programme.”